Also Most Decorated. And Most Likely to Attract High School Girls. Or at least that was the demographic that made up most of the crowd when I was there. But look at that ice cream! It looks like a toy.
I was out on an ice cream hunt in Tokyo for research (believe me), and I found this place in an alley in Harajuku. It’s popular enough that there’re already people queueing in the morning, and I’m not surprised—the whole place is a living Instagram post. It was all pink and kitsch and very strategically decorated with photo props
Even the girl at the counter dressed for the part.
They had a whole lineup of cones covered in bright pastel chocolate and sprinkles—colours and more colours. I thought I’d get to choose my own but it turned out to be random, though it doesn’t really matter anyway because the ice cream inevitably just becomes a rainbow mess.
Thanks to their toppings, which are ridiculously adorable. You’ve got the clssic stars, hearts, alphabets, and if you’re feeling a little wild you can even throw in a chocolate flamingo on top of it. I ended up getting cookie glasses and a big pink bow because I needed my ice cream to be extra dramatic that day. For research, you know.
Their aesthetic is working. There wasn’t a single customer I saw who didn’t spend five minutes pacing around the shop taking pictures at every corner. I mean, I did too
It’s fortunate that the weather’s become chilly, or my ¥1000 ice cream would’ve just melted right off.
So props to Eddy’s Ice Cream for dressing themselves up well
Now you can’t even just be photogenic with your products, everything else has to be picture-worthy too.
Slice of Apple Cake 