Cafe itonowa! It’s been making its rounds on Instagram and their seasonal strawberry cakes are something of a poster child so I went to try it for myself. Twice, in fact.
It’s one of those small, Instagrammy cafes where everything is in shades of white and tan and customers walk in with little else but a camera. It was near Asakusa and a bit far out from the city centre, but at opening time there was already a queue. It’s popular!
Their menu is pretty uncluttered, with just a few main items and drinks. And lunch sets, to coax customers into getting a dessert along with their food.
I had the toast set which came with cream of spinach soup, so that was healthy.
On my next visit I tried the curry rice, and that was satisfying too. Brown rice doused in grainy curry with a half-boiled egg cracked on top. And a broccoli for some greens, yum.
If you search itonowa up on Instagram, this is the one that’ll probably show up the most. I’d gone all the way there with the intention of getting their famous strawberry roll cake, so I had it with a cup of hot houjicha milk (hooray for lunch sets). Expectations met
These cafes really make you work; travelling there and looking for them in the maze of streets they tend to hide in takes effort, but so far they’ve been worth the trip. I even went to itonowa a second time! It’s a special kind of joy going to a cafe alone and seeing you’re not the only one alone (ha, the irony).